What is a CRM and why do I need it?

A CRM (Customer Relationship Management) is a tool that centralizes all your interactions with your customers and prospects. It allows you to manage your contacts, track your sales, automate your marketing campaigns, and improve your sales productivity. A CRM is essential for any business that wants to grow sales in a structured way.

How does a CRM really improve my sales?

A CRM improves your sales in several measurable ways: systematic tracking (no lead falls through the cracks), automation of email/SMS sequences to nurture your prospects, intelligent qualification to focus on the most promising leads, and analytics to identify best practices. Studies show an average increase of 25-40% in sales. With native AI, modern CRMs like Vyro can automatically analyze email responses, suggest the best time to contact each prospect, and generate personalized responses adapted to context.

Is Vyro really a complete CRM?

Yes, Vyro is a complete CRM that includes: contact and company management, sales pipeline, email/SMS automation, appointment scheduling, lead search, interactive forms, and analytics. Unlike other solutions, Vyro integrates everything into a single platform, without needing multiple tools.

How much does Vyro CRM cost?

Vyro costs $29/month, all features included. No hidden fees, no user limit, no contact limit. It's a fixed and transparent price, unlike other solutions that charge per user or per contact.

Is Vyro GDPR compliant?

Yes, Vyro is 100% GDPR compliant. We manage SMS/Email consent in a traceable manner, respect all individual rights (right to be forgotten, portability, etc.), and implement all necessary security measures. GDPR compliance is natively integrated into Vyro.

Can I try Vyro for free?

Yes, we offer a 14-day free trial, no credit card required. You can test all features during this period and then decide if Vyro meets your needs.

Is Vyro suitable for small businesses?

Absolutely. Vyro was designed specifically for small and medium businesses: intuitive interface, responsive support, native GDPR compliance, and pricing adapted to SMB budgets. We understand the needs of growing businesses.

Are there any hidden fees?

No, absolutely no hidden fees. The price of $29/month includes all features: CRM, email, SMS, appointment scheduling, support, and updates. No per-user fees, no per-contact fees, no installation fees.

Can I cancel my subscription at any time?

Yes, you can cancel your subscription at any time, no commitment. There is no minimum commitment period. You keep access until the end of the paid period.

Is there a user limit?

No, there is no user limit. You can add as many users as needed to your team, with no additional fees.

Is there a contact limit?

No, there is no contact limit. You can import and manage as many contacts as needed, with no additional fees.

What payment methods do you accept?

We accept credit cards (Visa, Mastercard) and bank transfers. For businesses, we also offer invoicing with 30-day payment terms.

Does Vyro include email automation?

Yes, Vyro includes a complete email automation system: automated sequences, intelligent follow-ups, dynamic personalization, A/B testing, and detailed analytics. Everything is integrated into the platform.

What's the difference between a traditional CRM and an AI-native CRM?

A traditional CRM requires manual data entry, manual searches, and static reports. An AI-native CRM like Vyro offers: automatic qualification (AI analyzes interactions to score leads), intelligent generation (AI-suggested responses and emails), personalized recommendations (suggested actions for each prospect), predictive analytics (identification of high-potential opportunities), and intelligent automation (AI decides the best actions). Key advantage: significant time savings and better lead qualification.

What are the benefits of a conversational CRM with AI?

A conversational CRM unifies all communications (Email, SMS, WhatsApp, Chat) in a single interface. With native AI, the benefits are multiplied: AI analyzes all conversations to qualify leads, suggests intelligent responses adapted to context, automatically detects sentiment and intention, and intelligently prioritizes urgent conversations. Result: unified view, increased responsiveness, preserved context, and fluid experience similar to chatting with a colleague.

Can I send SMS with Vyro?

Yes, Vyro includes SMS sending with automation. You can create SMS sequences, send manual SMS, and automate your follow-ups. SMS is natively integrated into Vyro, unlike most other CRMs.

Does Vyro offer appointment scheduling?

Yes, Vyro includes an online appointment scheduling system. Your clients can book appointments directly from your website, and appointments are automatically synchronized with your CRM.

Can I create forms with Vyro?

Yes, Vyro allows you to create interactive and gamified forms (quizzes, calculators) to capture leads. Collected data is automatically synchronized with your CRM.

Does Vyro have a sales pipeline?

Yes, Vyro includes a visual and customizable sales pipeline. You can track your opportunities, manage your sales stages, and visualize your performance in real-time.

How long does it take to set up Vyro?

Vyro can be operational in a few hours. Importing your contacts takes a few minutes, and basic configuration is very simple. Our team can assist you if needed for optimal setup.

How long does it take to implement an AI-native CRM?

An AI-native CRM like Vyro can be operational in 3-7 days, compared to 2-4 weeks for traditional complex solutions. Factors influencing the timeline: complexity of your sales process, number of contacts to import, and necessary integrations. Modern CRMs with intuitive interfaces significantly reduce implementation time. Some can be operational in just a few hours for basic configurations. AI can even accelerate adoption by automating initial configuration and suggesting best practices.

How do I ensure CRM adoption by my team?

Successful adoption requires: involving the team from the start, choosing an intuitive CRM with a short learning curve, progressive targeted training, quickly demonstrating value (time savings), and especially automation that reduces workload. Solutions with native AI like Vyro facilitate adoption because they automate tedious tasks, allowing the team to focus on what matters: selling. The team immediately sees the benefits: less manual entry, better lead qualification, and intelligent suggestions.

Can I import my contacts from Excel?

Yes, you can import your contacts from Excel, CSV, or from other CRMs. The import is simple and fast, and our team can help you format your data if needed.

Do you have training for my teams?

Yes, we offer free training for your teams during setup. We also organize regular webinars and provide complete documentation and video tutorials.

Can I customize Vyro according to my needs?

Yes, Vyro is customizable: you can create custom fields, configure your sales pipeline, personalize your email/SMS sequences, and adapt the interface to your workflows.

What support do you offer?

We offer email support with response within 24 hours. We also organize training sessions and provide complete documentation and video tutorials.

Is support available in English?

Yes, all our support is in English. Our teams understand the needs of international businesses and can help you in your language.

Do you offer phone support?

Currently, our main support is by email. However, we offer training and coaching sessions via video conference if needed.

What is an AI-native CRM and what are its benefits?

An AI-native CRM (also called CRM with artificial intelligence or intelligent CRM) integrates artificial intelligence from its core design, unlike traditional CRMs that add AI as an afterthought. This fundamental approach makes all the difference. The benefits are major: automatic lead qualification by analyzing all interactions (emails, SMS, conversations), intelligent generation of personalized responses adapted to context and each prospect's tone, optimal action suggestions for each prospect based on history and patterns, and predictive analytics to identify high-potential opportunities. An AI-native CRM like Vyro transforms your management tool into a true intelligent sales assistant that works 24/7 to qualify your leads, optimize your sales, and improve customer experience. Unlike traditional CRMs, AI is not an add-on but the heart of the system, enabling intelligent automation from day one.

Can an AI CRM replace my salesperson?

No, but it can make them much more effective! An AI CRM automates repetitive tasks (emails, follow-up), qualifies and prioritizes leads, and provides insights. The salesperson focuses on selling, not administration. With native AI, the CRM analyzes incoming emails, suggests the best actions, and generates personalized responses that you validate. Result: a salesperson can manage 2-3x more prospects with the same quality of service.

How do I measure the ROI of an AI-powered CRM?

The ROI (Return on Investment) of an AI-powered CRM is measured through several key metrics: lead conversion rate (average increase of 25-40% with a CRM), average sales cycle time (20-30% reduction), time saved on administrative tasks (30-40% time freed up), response rate to prospects (50%+ improvement), and average order value. An AI CRM generally generates even higher ROI thanks to intelligent automation, better lead qualification (focus on hot leads), and reduced human errors. Concrete example: with a cost of $29/month ($348/year), a 30% increase in sales on $50,000 revenue represents +$15,000/year, or an ROI of 4,200%. AI-native CRMs like Vyro provide detailed real-time dashboards to precisely track these metrics and continuously optimize your sales performance.

Is an AI CRM secure and GDPR compliant?

Yes, modern AI CRMs comply with the strictest security standards: SSL/TLS encryption, native GDPR compliance, two-factor authentication, regular backups, and granular access controls. An AI-native CRM like Vyro is designed from the ground up with security and GDPR compliance integrated. Your data is encrypted, regularly backed up, and you maintain full control over SMS/Email consents. Compliance is not an add-on, but a native feature.

Does an AI CRM really improve customer experience?

Absolutely! A CRM improves customer experience through: increased responsiveness (faster responses thanks to centralized history), personalization (complete history of preferences, adapted communications), consistency (entire team has the same information), and proactivity (automatic reminders, warning signal detection). With native AI, the improvement is exponential: AI analyzes interactions to detect problems before they worsen, suggests proactive actions, automatically personalizes communications, and optimizes contact times. Result: more satisfied customers, improved retention rate, and increased referrals.

What is the difference between a CRM and an ERP?

A CRM (Customer Relationship Management) focuses on managing customer relationships: contacts, sales, marketing, customer service. An ERP (Enterprise Resource Planning) manages internal processes: accounting, inventory, production, human resources. CRM is "customer-oriented" (sales, marketing), ERP is "internal operations-oriented" (finance, logistics). For an SMB, a CRM like Vyro is often sufficient to manage sales and customer relationships. An ERP becomes necessary when the company grows and needs to manage complex processes (production, multiple inventories, etc.).

Should I choose a CRM or an ERP?

It depends on your priority needs. If your priority is to develop your sales, manage your customers and prospects, and automate your marketing, choose a CRM like Vyro. If you need to manage accounting, inventory, production, and human resources in an integrated way, you need an ERP. Many SMBs start with a CRM to structure their sales, then add an ERP later if needed. Vyro can integrate with ERPs if you need one.

Can a CRM replace an ERP?

No, a CRM does not replace an ERP because they have different objectives. A CRM manages customer relationships (sales, marketing, customer service), while an ERP manages internal operations (accounting, inventory, production). However, for many service-based SMBs, a complete CRM like Vyro can be sufficient because they don't need to manage inventory or production. For product sales companies with inventory, an ERP becomes necessary.

What are the different types of CRM?

There are three main types of CRM: Operational CRM (automates sales and marketing processes: pipeline, email, SMS), Analytical CRM (analyzes customer data to identify trends and opportunities: reporting, predictions), and Collaborative CRM (facilitates communication between teams and customers: chat, information sharing). Vyro combines all three approaches: operational (complete automation), analytical (dashboards and AI predictions), and collaborative (unified conversational interface). Modern CRMs like Vyro integrate these three dimensions to offer a complete solution.

Cloud CRM vs on-premise CRM: which one to choose?

A cloud CRM (like Vyro) is hosted on the Internet, accessible from anywhere, with automatic updates, managed backups, and predictable costs. An on-premise CRM is installed on your servers, requires IT maintenance, manual updates, and high initial investment. For 99% of SMBs, a cloud CRM is the best choice: simplicity, accessibility, managed security, and controlled costs. On-premise CRMs are reserved for large enterprises with specific security needs and dedicated IT teams.

What is an operational CRM?

An operational CRM automates daily sales and marketing processes: pipeline management, email/SMS automation, interaction tracking, lead qualification, and report generation. It's the most common type of CRM. Vyro is a complete operational CRM that automates all your sales processes: email/SMS sequences, appointment scheduling, intelligent lead qualification, and pipeline tracking. With native AI, Vyro goes further by intelligently automating optimal actions for each prospect.

What is an analytical CRM?

An analytical CRM focuses on analyzing customer data to identify trends, forecast sales, and optimize strategies. It provides detailed reports, predictive analytics, and insights into customer behavior. Vyro integrates advanced analytical features: real-time dashboards, AI predictive analytics, identification of high-potential opportunities, and performance metrics (conversion rate, sales cycle, etc.). Native AI enables deeper analysis and more accurate predictions.

How do I convince my team to use the CRM?

To convince your team to use the CRM, immediately show the value: automation that reduces manual work, measurable time savings, and better organization. Choose an intuitive CRM like Vyro with a short learning curve. Involve the team from the start in the choice and configuration. Organize progressive and targeted training. Quickly demonstrate concrete benefits: less manual entry, better lead qualification, intelligent suggestions. With Vyro's native AI, the team immediately sees the advantages: the CRM works for them, not against them.

How to use a CRM effectively?

To use a CRM effectively: centralize all interactions (emails, SMS, calls) in the CRM, use automation for repetitive tasks (email/SMS sequences, follow-ups), regularly qualify your leads to focus on the most promising ones, track your key metrics (conversion rate, sales cycle), and use analytics to identify best practices. With Vyro and its native AI, efficiency is maximized: AI automatically qualifies, suggests the best actions, and generates personalized responses. You focus on selling, the CRM handles the rest.

What is the learning curve for a CRM?

The learning curve depends on the chosen CRM. Complex CRMs (Salesforce, HubSpot) require several weeks of training. Modern and intuitive CRMs like Vyro can be mastered in a few days, even a few hours for basic features. With native AI, the learning curve is even shorter: AI guides the user, suggests actions, and automates complex tasks. Vyro was designed to be as simple as a messaging tool, with the power of a professional CRM.

Should I use a CRM if I only have a few customers?

Yes, even with few customers, a CRM is useful to: never lose a prospect, automate follow-ups, and prepare for growth. With Vyro at $29/month, the cost is low compared to the benefits. A CRM saves you time from the first customer and prepares you to manage 10, 50, or 100 without stress. Automation allows you to handle more prospects with the same quality. Even with 5 customers, a CRM like Vyro is a profitable investment.

How do I migrate my data to a CRM?

Migration to a CRM like Vyro is simple: export your data from your current tool (Excel, other CRM) in CSV format, import the CSV file into Vyro from the Prospects section, map the columns (name, email, phone, etc.), and verify that all data is correctly imported. Our team can assist you in this migration to ensure all your data is correctly transferred. Vyro accepts imports from Excel, CSV, HubSpot, Salesforce, and most other CRMs.

How do I clean my CRM data?

To clean your CRM data: remove duplicates (Vyro automatically detects duplicate contacts), check and correct invalid emails, complete missing information (phones, companies), delete contacts inactive for more than 2 years, and standardize formats (phones, addresses). Vyro offers automatic cleaning tools and can identify duplicates and incomplete data. A clean CRM improves the quality of your campaigns and reduces bounces.

How long does migration to a CRM take?

Migration to a modern CRM like Vyro typically takes a few hours to a day, depending on data volume. Contact import takes a few minutes. Pipeline and automation configuration can take a few hours. Our team can assist you for optimal migration. With Vyro, you can be operational on the same day as your migration. Complex CRMs (Salesforce, HubSpot) require several weeks of migration.

Can I import from multiple sources?

Yes, Vyro allows importing from multiple sources: Excel/CSV, other CRMs (HubSpot, Salesforce, Pipedrive), databases, and marketing tools. You can do multiple successive imports and Vyro will automatically detect duplicates. Our team can help you consolidate your data from multiple sources into a single clean and organized import.

How do I measure the ROI of a CRM?

CRM ROI is measured through several metrics: increase in lead conversion rate (average of 25-40% with a CRM), reduction in sales cycle time (20-30%), time saved on administrative tasks (30-40%), improvement in prospect response rate (50%+), and increase in average order value. With Vyro at $29/month ($348/year), a 30% increase in sales on $50,000 revenue represents +$15,000/year, or an ROI of 4,200%. Vyro provides detailed real-time dashboards to precisely track these metrics.

What are the most important CRM KPIs?

The most important CRM KPIs are: lead conversion rate (converted leads / total leads), average sales cycle time (from first contact to sale), campaign response rate (emails/SMS opened and responded), average order value, customer retention rate, customer acquisition cost (CAC), and customer lifetime value (LTV). Vyro automatically calculates all these KPIs and displays them in real-time dashboards. Native AI identifies trends and suggests optimizations.

How long does it take to see CRM ROI?

CRM ROI is generally seen in the first 3-6 months: immediate increase in organization and tracking, automation that frees up time from the first week, improvement in conversion rate within 1-3 months, and continuous optimization thanks to analytics. With Vyro and its native AI, benefits are even faster: automatic lead qualification from day one, intelligent suggestions that immediately improve performance, and predictive analytics that quickly identify opportunities.

CRM FAQ: Answers to the Most Popular CRM Questions

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Last updated: January 2, 2026•Expert answers•56 questions answered

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CRM FAQ: Answers to the Most Popular CRM Questions

General CRM Questions

Pricing & Subscriptions

Features

Setup & Migration

Support & Assistance

AI-Powered CRM

CRM vs ERP

Types of CRM

CRM Adoption & Usage

Data Migration & Management

CRM ROI & Metrics

Do I Need a CRM?

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